Square Appointments pricing and Twizzlo costs

Square Appointments costs $0, $49 or $149 a month, and each of those is charged per location rather than per business. Square Free is $0/mo. per location, Square Plus is $49/mo. per location and Square Premium is $149/mo. per location. A fourth tier, Square Pro, is listed with "Get custom pricing": businesses processing more than $250,000 annually can ask about eligibility for custom pricing, and eligibility and the actual quote require confirmation, so no figure can be quoted for it. Read on Square's US Appointments pricing page, September 17, 2026.

Staff count never enters the plan fee, and staff calendars are unlimited on every tier, although assigning multiple staff to one appointment starts on Square Plus. Square's Appointments pricing page prices the subscription against locations only, rather than against people as Booksy does. The subscription is also only part of the bill: card processing is charged per transaction at a rate that changes with the plan and the channel, payroll and hardware are separate products, and marketing texts beyond the plan allowance are charged per message.

Yes, genuinely. Square Free is $0/mo. per location with no subscription fee and no trial needed, described by Square as being for solo professionals taking payments and managing schedules. Appointment deposits are available on Square Free, Square Plus and Square Premium alike, so a $0 plan can still take a deposit, and staff calendars are unlimited. A Square Free account can also create more than one location without paying a subscription; the advanced multi-location management tooling is a separate feature. Read September 17, 2026.

The line that Square Free does not cross is cancellation policy and no-show fees, which start on Square Plus, along with assigning multiple staff to one appointment. Square Free does not include text-message marketing either. So the real question is not whether you can take a deposit, it is whether you need to charge for a missed appointment, which is what moves a solo operator to $49 a month.

Square does not charge one flat card rate across its plans. Its own page states that processing fees vary based on the Square plan you choose.

Tap, dip or swipe is 2.6% + 15¢ on Square Free, 2.5% + 15¢ on Square Plus and 2.4% + 15¢ on Square Premium. An online or invoice payment is 3.3% + 30¢ on Square Free and 2.9% + 30¢ on both Square Plus and Square Premium. Payments taken through the Square Online API are 2.9% + 30¢ on all three tiers, which is a different rate from the general online and invoice line on Square Free. Manual entry or card on file is 3.5% + 15¢ on all three plans. Rates read on Square's fees help article, September 17, 2026.

Three conditions sit on every rate above. Square calculates the transaction charge on the amount including tax and tip, so the charge is not taken on the service price alone. A card issued outside the United States on a US Square account carries an additional 1.5% Square charge, which is entirely separate from Twizzlo's 1.5% platform fee. And these published rates do not replace a legacy or custom quote already agreed on an existing account, so confirm the rates that apply to yours.

Read the tiers together and only the in-person rate falls at every step. The online and invoice rate drops once, from Free to Plus, and then stops. The keyed rate never moves.

Square's fee row is explicit: with Square Plus and Square Premium the monthly fee applies to each location you run. Square Free stays at $0 at any location count.

A Square Free account can create more than one location without a subscription; advanced multi-location management is a separate paid feature rather than a requirement created by the second address.

Twizzlo Business Pro is $29.99 a month per business at every one of those counts, because locations are not in the formula. These are subscription figures only; card processing, SMS and marketing-text use, payroll and hardware are separate on both sides.

Because Square's card rates fall on higher tiers, each upgrade has a monthly card volume at which the processing saving covers the extra subscription. These are Square-against-Square calculations, recalculated here rather than quoted from Square. The fixed 15¢ or 30¢ per transaction is the same on both plans in each pair, so only the percentage gap counts.

Every figure is per location, per month, at Square's published US standard rates with no negotiated custom rate, a constant channel and transaction count, and no other cost differences. The Square Online API rate is 2.9% + 30¢ on every tier, so it has no break-even. Because Premium's online and invoice rate matches Plus, whether Premium is worth $100 more a month depends on its features and your other costs.

One condition applies to the larger figures. $49,000 a month annualizes to $588,000 and $100,000 a month annualizes to $1.2 million, both above the $250,000 annual level at which a business can ask about eligibility for custom pricing, so an account at that volume may not be paying the published standard rates at all. If a custom rate applies, the arithmetic above changes and the break-even figures no longer describe that account.

Square Payroll is a separate product: full service starts at $35 a month plus $6 per person paid, and contractor-only payroll is $6 per person paid (squareup.com/us/en/payroll, read September 17, 2026). Square Hardware options start at $59; that is optional equipment and a starting point, not a complete hardware budget or a universal requirement.

Marketing texts are metered against a plan allowance rather than billed from the first message. Square Plus includes 500 marketing texts per account per month, then $0.03 per additional marketing text. Square Premium includes 2,500 per account per month, then $0.015 each. Square Free does not include text-message marketing. These marketing allowances are separate from appointment reminders, and they are counted per account rather than per location. Read September 17, 2026.

The two products meter different things. Square charges per location and never counts staff. Twizzlo charges per business and counts neither staff nor locations. At one location, Square Free at $0 a month is below Twizzlo Business Pro at $29.99 on subscription alone, and Square Plus at $49 sits above it. From the second location on Plus, at $98 a month, the subscription gap widens. Twizzlo Free is also $0, with 150 bookings a month and no SMS.

The processing break-even examples above compare Square plans with each other. They do not establish when Square is cheaper than Twizzlo. A cross-vendor total also needs the Twizzlo platform fee, Stripe charges, SMS use and the features each business requires.

If you are weighing Square against another vendor rather than against Twizzlo, the Vagaro vs Square comparison covers that pair, and Acuity Scheduling pricing covers a per-calendar model. For a beauty business weighing Square against GlossGenius's flat 2.6% card rate, our GlossGenius vs Square comparison works out the card volume at which each costs less.

Subscription arithmetic only decides the question once the workflow fits. Square Appointments suits a business that wants scheduling attached to Square's own payment system, hardware and retail tooling, with the plan fee charged per location. Twizzlo suits a business that wants one subscription per business, with staff, locations and client records not charged per unit, and online payments taken through Stripe.

Worked examples help more than a feature grid. For a studio-shaped workflow with deposits and no-show settings, see Square for tattoo appointments, and for how a studio books on Twizzlo, read the Twizzlo tattoo booking workflow.

Twizzlo covers online booking, client records, staff schedules and shifts, and online payments, tips and prepaid bookings through Stripe. It does not include retail stock, payroll, commission tracking, memberships or text-marketing campaigns, so check those needs before you switch.

Square documents those extras by plan: Square Plus adds inventory history and the Marketing and Loyalty features, Square Premium adds transfer orders across locations and the Premium-only reports, and Square Payroll is a separate product.