Boulevard Alternative: 7 Platforms Compared on Price and Billing Unit

Boulevard pricing: what does each plan cost?

Boulevard publishes three salon and spa plans and quotes a fourth. Read on Boulevard's pricing page on September 25, 2026, Essentials was $159 a month billed monthly or $143 billed annually for up to five providers, while Premier and Prestige were billed per location and showed limited-time prices for new customers.

Table 1. Boulevard's salon and spa plans, from joinblvd.com/pricing, read September 25, 2026; the figures were unchanged when the page was captured on September 27, 2026. A star marks the limited-time offer for new customers.

The star points to one footnote: "*Limited-time offer: Take advantage of our fall pricing. New customers only. Terms apply." Essentials showed no starred price. The annual view is labelled "(Save 10%)", and the arithmetic holds on every plan: $159 times 0.9 is $143.10, shown as $143, and Premier's $325 times 0.9 is $292.50, shown as $293. The page opens on the annual view, so switch it to Monthly before you compare.

A separate medspa ladder starts at Aesthetics Essentials, $199 a month billed monthly for up to three professionals (read September 25, 2026). Enterprise has no published price; the page asks you to book a consultation.

How big is the gap between the advertised price and the list price?

On Premier, Boulevard's own page showed a $65 gap per location each month: $325 marked Normally against $260 on a limited-time offer for new customers, both billed monthly, read September 25, 2026. Essentials showed no promotional price that day.

Example: one Premier location for 12 months. At the normal monthly rate of $325, one year costs $3,900. Billed annually on the offer, $234 a month comes to $2,808 a year. The difference is $1,092 a year per location, or $3,276 across three locations.

Example: the sixth provider. Because Essentials stops at five providers, a sixth person who takes appointments moves the location to Premier. Billed monthly, that is $159 to $325 at Premier's normal rate, up $166 or 104.4%, or $159 to $260 on the offer, up $101 or 63.5%. Billed annually, it is $143 to $293 (up $150, or 104.9%) or $143 to $234 on the offer (up $91, or 63.6%). One hire raises the subscription by 63.5% to 104.9%, depending on the offer and the billing term.

What do Boulevard alternatives cost at 1, 5 and 10 people?

Priced for one location on each vendor's own page, read September 25, 2026, the seven platforms ran from $0 to $220 a month before tax at ten people. Boulevard Premier, which a team of ten needs, was $325 a month at its normal monthly rate, or $260 on its limited-time offer for new customers.

Table 2. Monthly subscription for one location by team size, every person bookable, each vendor on its cheapest plan that covers the team, billed monthly. From each vendor's own pricing page or help center, read September 25, 2026 (Twizzlo: twizzlo.com/pricing/, read September 27, 2026). Before tax, card processing and add-ons. The chart at the top of this page plots the same prices.

Two vendors are named without figures. Zenoti's pricing page shows no price and asks for a quote (read September 25, 2026). Fresha's US prices could not be read from our location, so no Fresha figure appears on this page.

Which Boulevard alternative works for a team of five or fewer?

For five people or fewer, the lowest published subscriptions were Square Free at $0 per location, which lists unlimited staff calendars, and Setmore Free at $0 for up to four users, read September 25, 2026. GlossGenius Gold, at $56 a month ($48 billed annually), is its first plan with staff management.

GlossGenius. On its pricing page, read September 25, 2026, card processing is a "Flat 2.6% rate", instant payouts carry "an additional 1.8% fee" and payroll is an add-on at "$40/month + $6/seat". Standard, at $28 a month ($24 billed annually), has no staff management, so a team starts on Gold, which covers up to nine staff. Choose GlossGenius if you want one card rate for a team of nine or fewer. Our GlossGenius pricing comparison has the plan detail.

Square Appointments. On Square's pricing page, read September 25, 2026, Free is $0 per location and lists unlimited staff calendars, online booking and appointment reminders. Cancellation and no-show fees, multi-staff booking and the waitlist start on Plus, at $49 a month per location; Plus and Premium each come with a 30-day free trial. In-person card rates are 2.6% plus 15 cents on Free and 2.5% plus 15 cents on Plus. Choose Square if you want a $0 plan for a whole team and can move to Plus when you need no-show fees. Our Square Appointments pricing comparison goes deeper on the trade.

Booksy. The pricing page, read September 25, 2026, says "Get everything for $29.99 per month + tax" and adds $20 a month for each additional team member. Plans include "2,000 free SMS marketing messages per month", and the trial is "a 14 day trial period" with "no credit card or commitment required". Boost is free to turn on and charges a "One-time 30% fee based on the total cost of a Boost client's first visit with you". Choose Booksy if you want every feature at one published price for a small team. See Booksy pricing.

Setmore. On its pricing page, read September 25, 2026, Free covers "Up to 4 users" at $0. Pro is $12 per user a month billed monthly, or $5 billed annually, and adds SMS reminders, deposits and 2-way calendar sync. Live Receptionist is a separate add-on at "$99 / month". Choose Setmore if you run four or fewer people and want to start at $0. See Setmore pricing.

Vagaro. Its US help center, read September 25, 2026, lists "$23.99 per month / Only for a limited time" with one calendar license included, and "Each additional employee calendar is $10 per month for up to seven licenses", after which new employees add no charge. It prints no price after the limited-time rate. The help center prints no subscription price for an added location and does not say how calendar licenses count across locations. Choose Vagaro if you want a per-calendar price that stops rising at seven. See Vagaro pricing.

Which Boulevard alternative holds up at ten people or more?

At ten people, per-seat prices add up: Mangomint came to $220 a month and Booksy to $209.99 plus tax, while Square Plus stayed at $49 per location and Vagaro's calendar charges stopped after seven licenses, read September 25, 2026.

Mangomint. The pricing page, read September 25, 2026, says "Monthly price is $120 per location and $10 per user", and its FAQ adds that "Anyone with a profile in Mangomint counts as a user", front desk employees included. The plan lists Memberships & Packages and Retail & Inventory (re-read September 27, 2026). Add-ons are Phone at "$70/mo per line", Marketing "Starting at $30/mo" and Payroll at "$50/mo + $8 per worker", and card processing is 2.45% plus 15 cents in person and 2.90% plus 30 cents for virtual payments. Choose Mangomint if memberships and retail matter more to you than the per-user charge. For Mangomint pricing set against Vagaro's, see our head-to-head.

GlossGenius. Platinum is $168 a month ($148 billed annually), described as "Full power for established businesses and teams 10+", and each additional location is charged the plan price less 15% (pricing page, read September 25, 2026).

Square Appointments. Plus stays at $49 a month per location at any team size (read September 25, 2026), and Premium, at $149, adds service cost tracking and resource management. Square's plan grid lists low-stock alerts on every plan and inventory history and purchase orders from Plus (re-read September 27, 2026).

Boulevard. A team of ten needs Premier: $325 a month per location normally, or $260 on the fall offer for new customers, billed monthly. Its Compare plans table lists memberships with autopay, commission tracking and inventory tools on all three plans (re-read September 27, 2026).

Zenoti. Zenoti publishes no price. Each plan block on its pricing page ends in "Get a Quote", and its FAQ says "Multi-location pricing is customized based on your footprint and needs" (read September 25, 2026). Our Zenoti pricing guide covers what goes into a quote.

If you run more than one site, our multi-location scheduling guide covers what changes with each location you add.

Who counts as a billable person, and why do the vendors disagree?

Vendors bill on different units, so one salon gets different counts. Take five stylists and a front desk manager who takes no appointments: read September 25, 2026, Mangomint counts six users and Square one location, while Boulevard's Essentials limit and Vagaro's price count calendars: five, if the manager has none.

Table 3. One salon, five stylists and a front desk manager who takes no appointments, at one location, counted on each vendor's own billing unit. Prices billed monthly; vendors' pricing pages or help center read September 25, 2026 (Twizzlo: twizzlo.com/pricing/, read September 27, 2026).

Boulevard defines its Essentials limit as "providers (bookable calendars)", so five stylists fit, and a manager with no calendar does not take a provider slot. The open question is only whether Essentials limits other logins; the page does not say, so ask on a demo call before you size the plan.

Before any demo, write down three numbers: the people who take appointments, everyone who needs a login, front desk included, and your locations. Then price each shortlisted vendor on the unit it bills, not on its headline price.

Two questions belong on every call. First, ask in writing whether a quote uses the promotional or the normal price, and whether it assumes annual billing. Second, ask about the exit. Mangomint's pricing page says "No contracts", and Booksy's trial needs "no credit card or commitment" (both read September 25, 2026). Boulevard's pricing page, re-read September 27, 2026, states no contract term, so ask for one in writing. For features rather than prices, start with our best spa management software roundup.

What do Boulevard alternative roundups get wrong about prices?

Roundup prices can lag behind vendor pages. Read on September 27, 2026, one of the two Boulevard alternative roundups we checked still printed Boulevard, Mangomint and Zenoti figures that those vendors' own pages did not show on September 25, 2026; the other now matched Mangomint's page.

PortraitCare's "Top 13 Boulevard Alternatives", dated September 25, 2026 on the page, lists Boulevard at "$158/mo per location Essentials", "$263/mo per location Premier" and "$369/mo per location Prestige". Boulevard's own page showed $159 a month for Essentials without "per location", Premier at $325 normally or $260 on the offer, and Prestige at $455 normally or $364 on the offer, all billed monthly. The same roundup lists Mangomint at "$165/month Essentials", "$245/month Standard" and "$375/month Unlimited", while Mangomint's page shows one price, "$120 per location and $10 per user". It also says "Zenoti's pricing begins at $400.00 per month"; Zenoti's pricing page shows no figure.

TheSalonBusiness's Boulevard alternatives guide, updated July 13, 2026, prints Mangomint at "$120/month + $10 per user", which matches Mangomint's page. Whichever list you start from, re-check each price on the vendor's own page before it reaches a spreadsheet.

Where does Twizzlo fit, and where does it not compete with Boulevard?

Twizzlo is web-based online booking and appointment scheduling software for appointment-based service businesses, with a public booking page, email reminders (SMS on Business Pro), client records, staff schedules and shifts, and Stripe payments and tips. It fits a salon or spa that wants booking, reminders and online payments without a higher price for each hire or location.

Free is $0 a month for up to 150 bookings, with no SMS; it is free forever, not a trial. Business Pro is $29.99 a month per business, with unlimited bookings, 50 SMS a month and then $0.03 each, and a 30-day money-back guarantee. Both plans include unlimited staff and locations, so staff and location counts never raise the price. Online payments carry your Stripe processing rate plus a 1.5% Twizzlo platform fee; our payment processing guide explains the fee, and Twizzlo's pricing page lists what each plan includes.

Set against Boulevard's ladder in Table 2, a sixth provider or a second location changes the Business Pro price by $0. If that billing model is what you are after, our guide to flat-rate booking software that scales covers the trade-offs.

Where Twizzlo does not compete, another vendor on this page fits better:

• Memberships. Twizzlo does not offer memberships. Mangomint lists Memberships & Packages in its plan, and Boulevard lists memberships with autopay on all three plans (both re-read September 27, 2026).
• Payroll. Twizzlo does not run payroll. GlossGenius sells it at "$40/month + $6/seat", Mangomint at "$50/mo + $8 per worker" and Square at "starting at $35 per month + $6 per person paid" (read September 25, 2026).
• Commissions. Twizzlo does not track commissions. Boulevard lists commission tracking on all three plans (re-read September 27, 2026).

If booking that does not grow with headcount fits how you run your spa, start with our spa scheduling software page and test the Free plan with your own services before you switch.