Tattoo Artist Website: What to Include Before Clients Book

What should a tattoo artist website include?

Six items came up on most of the 16 sites: a written way to book on all 16, an age or ID rule on 14, a consultation step on 13, an aftercare page on 12, a deposit rule on 10 and a shop minimum or rate on nine.

Table 1. Items coded from 16 shop sites read October 30, 2026. 'Sites showing it' means found on the pages read.

Six sites showed all six items: Boundless Tattoo Co., Chicago Ink Tattoo, Kings Avenue Tattoo, Red Rocket Tattoo, Slave to the Needle and True Blue Tattoo.

A portfolio and an about page sit above this list, and we did not count them. Four of the five design guides we read name both, so treat them as the floor. Most also ask for reviews, location and hours, a site that reads well on a phone, and a link to your Instagram.

Which pages should a tattoo artist build first?

Build five pages first: portfolio, about, booking, FAQ and aftercare. Add flash, a shop or guest artist pages once those five work on a phone.

1. Portfolio. Show your best work sorted by style, with fresh and healed photos where you have them. In a studio, give each artist a page.
2. About. Say who you are, where you work, which styles you take and which you turn down.
3. Booking. Keep one button, one form and one reply promise, such as a stated number of days.
4. FAQ. Answer the deposit, minimum, age, ID, walk-in and reschedule questions in your own words.
5. Aftercare. Publish what you already tell clients, and keep it matched to the sheet you hand over.

Then put your shop name, address, phone number and hours on every page, and keep them matched to your Google Business Profile. Our guide to getting Google reviews covers how to ask every client for a review.

How should the booking path work on a tattoo artist website?

A good booking path moves a client from the portfolio to a request, a consultation, a deposit and a session without a direct message in between.

A request form should ask for style, size, placement, reference images and budget, because those answers decide how long the piece takes. At Guns N Needles, read October 30, 2026, the contact page warns that artists are booking out three to six months for larger projects. A note like that saves clients and staff a round of messages.

Consultations work best with limits. Slave to the Needle says on its FAQ page, read the same day, that consultations are free and last 15 minutes. Bang Bang Tattoo also offers virtual consultations by FaceTime or Google Meet.

You do not need to build the form yourself. Three of the 16 sites send tattoo clients to a hosted tool: two to Square and one to Jotform. The rest use their own form, a booking page or written instructions, such as emailing an artist. Our guide to choosing a tattoo booking system walks through the options.

What should the deposit and price lines say?

State the amount, what it counts toward and when it is lost, because many sites mention a deposit without a number.

Table 2. Rules as shown on each shop's own page, read October 30, 2026. Examples of wording, not an industry standard.

Seven shops listed a shop minimum on October 30, 2026, from $100 to $150. Five are in Table 2; Guns N Needles lists $100, and Chicago Ink Tattoo shows different figures on two of its pages, so we left it out of the table. A stated minimum does quiet work: a client with a small idea can see the floor before asking. Do not copy these figures. Set yours from your own hours and costs.

For the policy itself, you can copy this structure and fill in your own terms. It is an example, not legal advice:

• Deposit: A deposit of [amount] holds your date and counts toward the final price.
• Moving a date: Give us [number] days' notice and your deposit moves to the new date, up to [number] times.
• Missed sessions: If you miss your session or give less notice, you lose the deposit.
• Minimum: Our shop minimum is [amount]. Larger pieces are priced by [the piece or the hour].

Our guide to tattoo deposits goes deeper on amounts, online collection and records.

Do you still need a website if Instagram brings clients?

A website is worth having when clients need rules and links that an Instagram bio has no room for, and it gives Google a page to show for your name and city.

A site is also yours in a way a profile is not. You choose the order of the pages, and your deposit rule stays in one place instead of sinking down a feed of posts. The exception is real: a solo artist whose books are full from referrals may need only a single page with a portfolio, a booking link and a rules section.

What does a tattoo artist website cost?

Expect a plan fee plus a domain: on October 30, 2026, Webflow's pricing page listed Basic at $15 a month and Premium at $25 a month, billed yearly, in U.S. dollars. Both prices are per site, plus applicable taxes.

Wix's plans page listed a Free plan with no credit card required on the same day. Its paid plans, and those on Squarespace and WordPress.com, showed only Canadian dollars to our Canadian connection on October 30, 2026, so we list no U.S. price for them here. Format's page refused our request that day, so it is not priced either. Check each vendor's page from your own location before you choose.

Table 3. Three routes compared on fit, written for this guide. Booking tool costs are separate.

Whichever route you pick, the booking tool is a separate line in the budget, and a new shop should carry both in its tattoo shop business plan. Our roundup of the best tattoo booking software and our booking software comparisons show what those tools cost and where each one fits.

Where Twizzlo fits

Twizzlo is web-based online booking and appointment scheduling software for appointment-based service businesses; on a tattoo artist website it is the booking link. Twizzlo's /features/ page does not list a site builder. Add the link to your Book button, your Instagram bio and your Google Business Profile.

Worked example: one artist taking four bookings a day for 22 days has 88 bookings a month (4 x 22 = 88), inside the Free plan's 150-booking limit at $0 a month. Free sends email reminders. On Business Pro, at $29.99 a month, the first 50 text reminders are included; one text per booking adds 38 texts at $0.03, or $1.14, for $31.13 a month.

A four-artist shop at the same pace reaches 352 bookings (88 x 4 = 352), past the Free limit, so it needs Business Pro: 302 extra texts add $9.06, for $39.05 a month. Online payments carry Stripe processing plus a 1.5% platform fee, so a $150 prepaid booking adds $2.25 before Stripe's own charge. See Twizzlo pricing for the current plans.

Twizzlo's prepaid bookings charge the full service price, so a shop that wants a partial deposit needs a tool that takes one. Twizzlo's /features/ page also does not list a request form with reference images. If a booking link fits how you work, you can start on the Free plan.